Interfrench Keynote Speaker: Intention Drives Change

Interfrench is an organization of multi-national and Turkish professionals based in Istanbul that offers an opportunity for like-minded individuals to discuss issues facing professionals and industries operating in Europe.

FourByNorth’s head of Design and Consulting, Erin Eisinger, was invited to give the Keynote Address at the club’s June 2012 meeting. Her talk focused on the importance of “intention” in designing and innovating new products and services, and she touched on examples throughout history ranging from the Alhambra in Spain to the long-lasting commercial success of the Eames’ Herman Miller furniture Collection.