Kerry Bodine runs a world-class consulting practice. Her operation and offerings are solid and growing fast…..but much of the world just didn’t know it yet. Kerry had a brand that was visually pretty and approachable, but it wasn’t communicating that she and her colleagues are serious professionals at the height of their game — who also happen to be a lot of fun to work with.

We took a multi-pronged approach in updating the brand: refreshing colors and typography for a more robust set of tools and rules; ditching figurative icons in favor of rich abstract graphics; and the central piece, planning and producing a photoshoot to use Bodine & Co. Website Redesign across every channel.

The photoshoot was a stem-to-stern effort. We had a vision for what the end results should look like, found and secured the location, assisted in wardrobe picks, sourced a photographer and makeup artist, planned the shot list, purchased props, set dressed, prepped volunteer participants — the works.