LA Mart Design Center Brand + Comms Design

The LA Mart in Downtown Los Angeles has a rich history as one of LA’s premiere resources for luxury furnishings and decor. A change in management and re-branding of the building several years ago (now known as The Reef) left former and new customers confused about the direction and offering; was the LA Mart still around?

Comprised of two main markets, Gift + Home and the Design Center, we worked with the LA Mart Design Center to build a communications suite to clarify the relationship to The Reef and to promote the luxury nature of LAMDC’s product offering. We also helped to facilitate LAMDC’s first showing at LA’s Dwell on Design conference in June of 2016.