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To hear the full story about why we recommended that Reina Rebelde move from WooCommerce to Shopify, you can check out the audit. The…

A beauty brand designed by and for latinas? Yes, please! Reina Rebelde has a powerful vision and quality product that wasn’t being reflected in…

Time and again, we see companies invest in new brands, new messages, new tools — and then we see them fail to be leveraged…

How do you hire a keynote speaker without seeing them speak? Kerry Bodine had a handful of video clips and recordings from the 100+…

Bodine & Co is focused on strategic growth. It’s dynamic and optimistic, both in attitude and in offering, and it needed a website upgrade…

Kerry Bodine runs a world-class consulting practice. Her operation and offerings are solid and growing fast…..but much of the world just didn’t know it…

One huge announcement. One chance to sing it from the rooftops and rally employees. One video to tell the story.

When a company wants — and needs—to update its brand, there is a tested, thorough process to establish a solid foundation that lasts for…

Greenlots had a website — but it was not working for them. Like many companies moving rapidly from startup to juggernaut, the website it…

Johnson & Johnson’s GenH (Health) Challenge calls upon designers, entrepreneurs, and medical field experts —doctors, nurses, technicians and administrators—to innovate ways to promote healthier…

A group of veteran entertainment performers and executives saw a need in their market and decided to do something about it. While their expertise…

Last year, 4xN’s rug venture, Floorplan Rugs, launched its Kickstarter project RugYourCity to engage artists and architects the world over to create rug designs…

“Thought leadership” gets a lot of traction as a hot concept to drive “innovation,” but often falls short of management’s expectations. One client —…

The major issues facing us today — the ones that warrant the most attention — are the same ones that we work so hard…

When I moved to Istanbul in 2008, I knew little about rugs. (Mehmet, on the other hand, was raised in the trade.) Yet despite…

The biggest question any Kickstarter campaign must answer is: Why will anyone care about this? This was a question we kicked around for months,…

Interfrench is an organization of multi-national and Turkish professionals based in Istanbul that offers an opportunity for like-minded individuals to discuss issues facing professionals…

All too often, employees are overlooked as an important audience for companies, when, arguably, they are some of the most critical stakeholders within an…

It’s no secret that banking has changed: attitudes, needs and behaviors are rapidly evolving as customers use their tablets, phones and computers to access…

In some ways, defining an ideal customer experience sounds pretty straightforward: You conduct research to identify what customers want and need, then create desirable,…

The Avon Company has earned a rich legacy and success in markets across the globe, and Avon Turkey has been a market leader since…

When FourByNorth began working with Pronet’s alarm business in early 2009, it was undergoing a brand strategy update to breath life into the company…

Organized by Changhong Electric Company, the Sichuan Economic Information Commission, the Sichuan Provincial Department of Science and Technology, and a number of universities across…

When the Avon Foundation for Women and the Institute of Medicine announced its End Violence@Home global contest challenging people to develop easy-to-use mobile or…