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What Should
It Be ?

What Should
It Be ?

Create

Too often, there’s a gap between the strategy and the execution: This is where we really shine. We’re interdisciplinary creative people, with experience and knowledge that make us exceptionally skilled at transforming ideas into things and experiences.

We operate with a full board of creative skills: brand strategy and design, print and digital (UX/UI) design, packaging and environmental design, content creation. We make brands, websites, web-based apps, mobile apps, comms, sales materials, forms, emails, signage, packaging. We believe that operating within a large creative domain makes us better and more adaptable designers and lets us discover solutions where they emerge. 

Here’s our process in a nutshell:

Concept

We leverage our knowledge of your brand, competitive landscape, goals, and users to brainstorm, ideate, and create materials that present you with a universe of possibilities. We intentionally run the gamut from playing safe to pushing boundaries so that we can collectively dream about that big blue sky….and land on something that’s both aspirational and practical. We have a bunch of tools and tricks to get every member of your organization to participate in meaningful ways, even if design feedback isn’t their typical forte.

Design & Refine

Design is an outcome, and more importantly, it’s a process. We take all that great concept work and insightful feedback from you to flesh out how the design plays out in real life. For example, we might make all the screens of an app or a checkout process, along with all the little details like system notifications, emails, and error messages. We revise this based on your feedback, and we support you as you roadshow to gather input from your stakeholders and users.

We manage an efficient design process where multiple parties can provide and discuss feedback seamlessly. We also design and produce all of our assets in a way that makes handoff to development or production teams easy and resource-efficient (translation: it’s fast and there is no extra cost for us to prep files for hand off).

Deploy

We get things done. Period. Sometimes, our work is finished when it’s handed off to an internal engineering team or a printer. Other times, our dev team takes the lead to build, test, and deploy the digital properties we create.

Brands & Identities

We create a full suite of visual assets for your brand: pret-a-porter elements like logos, business cards, and stationery, and templates, examples, and guidelines that are flexible enough to grow with your brand over time.

Websites & Apps

The website and app space is big, and we’ve traversed a whole lot of it: sites and apps built from scratch, e-commerce sites built on third-party platforms, B2B sites built on WordPress. We’ve experienced it all. Whatever fits your needs, we drive a fine-tuned process to design, develop, and measure.

Digital Products

We use a full set of creative skills — content development, user experience (UX) design, user interface (UI) design, graphic and information design, rapid ideation and prototyping — to bring digital products to life. We can lead the charge or work as an extension of your own internal product team.

Signage & Environments

We design large-scale graphics, signage, and wayfinding to connect people with your brand in physical space.

Communications & Print

We plan positioning and messaging targeted to your audience, and then build a story around engaging content and visuals that represent your brand and connect with people.

CX Touchpoints

Some in the field call these relational or transactional design. Basically, it’s all the phone calls, emails, and documents that it takes to sustain a relationship with a customer. Companies often overlook these because they’re “boring,” but they are the stuff of experience and offer huge potential for engagement, understanding, and loyalty.